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Poetic Typography
Context:
Reinvention of the Pillow Book by Sei Shonagon adapted into posters
communicating her poems to a newer generation. Written in the Edo
period (1600-1868), Japan, this book records daily observations and
appreciates the small delights of life. Nature is a common theme in these
poems as it’s beauty and diversity provokes strong emotions.
Design:
The goal of these posters is to get the reader to stop and appreciate their
surrounding nature and daily habits. Using type as image, I solved this
brief with two different approaches, this one through a guerilla style poster
campaign that illustrates some extracts from the book.